Our Team
Prof Thomas Anker - The Swan
Professor Thomas Anker is Co-Founder & CEO of Swans & Eagles and a Professor of Marketing at the University of Stirling, UK. He is an experienced brand strategist and academic with deep expertise in consumer behaviour, digital marketing, omni-channel retailing and cross-cultural branding. Based in the UK, he leads the agency’s commercial strategy, client partnerships, and product development. With a background in business school leadership and a passion for turning consumer research into practice, he brings analytical rigour and creative insight to every project. He specialises in helping UK brands reposition for international expansion, particularly into culturally nuanced markets such as the MENA region.
Dr Noha Refaie - The Eagle
Dr Noha Refaie is Co-Founder & Chief Brand Officer of Swans & Eagles and a Lecturer in Digital Marketing at the Arab Academy for Science and Technology. She is an experienced digital marketer with core expertise in cross-cultural branding. Based in Egypt, Noha heads up insight generation, cultural adaptation, and project delivery across Arabic-speaking markets. Her grounded understanding of local consumer psychology, combined with a global outlook, enables her to shape brand strategies that resonate deeply and perform commercially. She works closely with UK brands entering the MENA region and with MENA brands seeking premium positioning in international markets.