BrandPromise.

Your brand is a promise to the customer, but what do you really promise, how do you deliver it, and is your promise consistent across product-service offerings, omni-channel communication and customer experience?

Our BrandPromise services help new brands develop unique promises in crowded markets, and support established brands to consolidate or reformulate their brand promise based on an analysis of what your customers feel you’re promising and whether you’re delivering on it.

This service is for:

Businesses and organisation wanting to understand and manage the unconscious promises their brands raise in the customer mindset.

This service includes

BrandScape Report presenting all key insights (what consumers’ feel, think, say and do about your brand), including a Data Appendix with access to primary data.

BrandPromise Report analyzing your functional, emotional and experiential brand characteristics and the associated brand promises perceived by your customers.

BrandPromise Presentation and 1-3 BrandClinics collaborating with your team to develop your ideal BrandPromise, enhancing your established functional, emotional or experiential brand position, or formulating a unique brand promise.

Our Services

  • It’s very simple, just leave your contact info on the Contact page and we will be in touch with you shortly to discuss everything you need.

  • Our BrandPromise services empower new brands to craft compelling, one-of-a-kind promises that break through the noise in competitive markets. For established brands, we go beyond just refining your message—we help you solidify or reshape your brand promise to ensure it aligns with what your customers truly expect. By diving deep into customer perceptions, we reveal whether you’re living up to your brand’s promises, giving you the insights to enhance trust, boost loyalty, and unlock your brand's full potential. With our approach, you not only stand out but also create a promise that resonates and delivers real value.

  • Yes, of course. We offer 1-3 tailored BrandClinics, where we work closely with your team to craft the perfect BrandPromise. Whether you're looking to strengthen your existing brand position—be it functional, emotional, or experiential—or create an entirely new, distinctive promise, we help you define what truly sets your brand apart. Our collaborative approach ensures that your brand promise is not only clear but impactful, giving you a solid foundation for growth and connection with your audience.

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