BrandScaping.

BrandScaping draws a map of your current brand position across different target audiences. Your unique BrandScape will be based on in-depth consumer insights obtained through extensive consumer research, e.g., consumer surveys, focus groups and interviews, netnography, and text-mining of large dataset such as customer reviews. At the end of the process, you will know exactly what consumers think, feel, say, and do about your brand, based on rigorous empirical evidence.

We use a range of methods and approaches to generate deep consumer insights, including sentiment analysis, social media listening, topical cluster modelling, thematic coding and semiotic analysis to ensure that we capture your actual brand position in the customer mindset.

This service is for:

Businesses and organisations wanting to understand what consumers think, feel and do about their brand.

This service includes

BrandScape Report presenting all key insights (what consumers’ feel, think, say and do about your brand), including a Data Appendix with access to primary data.

BrandScape Presentation and follow-up BrandClinic where we agree a way forward for your brand.

Our Services

  • BrandForming.

    BrandForming takes your BrandScape insights and transforms them into game-changing strategies! We craft three exciting BrandScenarios that map out bold pathways to either strengthen or reposition your brand with the right audience. It’s all about making your brand’s future as captivating as its present!

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  • BrandPresence.

    A deep dive into your brand’s digital world. Using data-driven insights, we’ll analyze key metrics like brand’s digital presence, including your website, social media, emails and beyond to help you fine-tune your platforms and supercharge your brand’s performance. Let’s turn those clicks into a vibrant, loyal community!

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  • BrandPromise.

    Your brand is a promise—do you deliver? Our BrandPromise service helps new brands stand out and guides established ones to refine their promise, ensuring it’s consistent across every touchpoint. Let’s make sure your brand delivers exactly what your customers expect—and more!

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  • BrandScaping.

    BrandScaping maps your brand’s position across key audiences using deep consumer insights from surveys, focus groups, social listening, and more. We dig into what customers think, feel, say, and do—backed by solid data and advanced analysis—so you can truly understand your brand’s place in their minds.

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  • BrandExecution.

    BrandExecution turns your brand strategy into action. Partnering with top agencies, we create digital campaigns with compelling, audience-focused content to drive awareness, engagement, and sales. We continuously optimize ad performance and deliver a final report to track success. Let’s execute your brand vision!

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  • BrandNomad.

    Think global, act local — that’s our superpower. With feet on the ground in the UK and Egypt, we bridge cultures across Northern Europe and the Middle East. We don’t just translate brands — we transform them to speak the local language of the heart. If you're ready to make your mark internationally, we’ve got the roadmap!

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  • It’s very simple, just leave your contact info on the Contact page and we will be in touch with you shortly to discuss everything you need.

  • BrandScaping draws a map of your current brand position across different target audiences. Your unique BrandScape will be based on in-depth consumer insights obtained through extensive consumer research, e.g., consumer surveys, focus groups and interviews, netnography, and text-mining of large dataset such as customer reviews. At the end of the process, your will know exactly what consumers think, feel, say, and do about your brand, based on rigorous empirical evidence.

  • Absolutely! although, the longer your brand has been in the market, the more consumer indsights we can analyze for you. If your brand still hasn’t launched, we recommend you go for our BrandForming and BrandPromise services.

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